i-decide Management Team
We are a seasoned team of marketing and technology professionals leveraging our marketing, techology and advertisting experience to help our fellow web users. Below is a brief biography of our Chief Executive.
Lee Smith, President & CEOWith more than 20 years of experience within the technology, marketing, information, and advertising industries, Lee has a demonstrated track record of delivering unique value for his clients.
Before starting i-decide, Inc., Lee was the founder, President, COO, and acting CEO of InsightExpress, a leading technology-enabled online market research firm. As the executive-in-charge, Lee developed the strategic vision of the company, increased revenue by more than 600% achieving sustained profitability, and established the firm as one of the top 10 most visited Internet domains as well as one of the 50 largest market research companies in the United States.
As an Associate Board Member of the
Interactive Advertising Bureau, Lee helped to promote the benefits of the online medium to advertisers and agencies. Lee is an accomplished speaker appearing on CNBC’s Squawk Box, Bloomberg TV, CNN, ABC TV, and National Public Radio and frequently quoted for his marketing and advertising expertise by The Associated Press, USA Today,
ClickZ,
The New York Times, Variety,
iMediaConnection, and
MediaPost Communications. Lee's innovative ideas and business practices have been recognized—awarding him three U.S.
patents.
Working globally for the Dun & Bradstreet family of companies, including Moody's Investors Service and ACNielsen, Lee developed and implemented strategies to transition information-intensive businesses to the online marketplace. For five years, Lee also worked for the Unisys Corporation developing networking products and distributed applications.
Lee holds an MBA in marketing and finance from
Carnegie Mellon University's Tepper Business School. He also holds a Bachelors of Science in Computer Science from
The Pennsylvania State University.
